US music mag Rolling Stone is due to launch a Chinese edition in the New Year. The new magazine will focus on both China's emerging youth culture as well as global music and entertainment.
The Chinese edition of the magazine will be published by Hong Kong based One Media, who have licensed the Rolling Stone brand for the region. One Media's Robby Young told reporters this week: "We feel Chinese music and arts are maturing rapidly and that a Chinese edition will be viable. We feel China offers great potential and we want to be there from the start".
The new magazine will be printed using simplified Chinese characters and will contain a mix of articles written by a mainly Beijing-based team and translations of articles from the US edition. Yung says the editorial spirit of the Chinese Rolling Stone will be very similar to that of the American magazine: "We want to make sure that we're faithful to the spirit of the brand".