Rough Trade shops and record label Full Time Hobby have joined together to create the first variation on the theme of the Rough Trade logo, to appear on limited edition t-shirts. London designer Supermundane is responsible for this first redesign - further artistic reinterpretations of the logo will follow in conjunction with a number of Rough Trade's other favourite record labels, bands and shops.
For more info see:
http://www.roughtrade.com/site/user_components/ newsletters/merchandise/merchandise_press.html