GCap is reportedly set to pull out of kids digital radio station Capital Disney because of poor profits. Talk of such a move seems to be based on the fact the channel used by the station on the regional digital radio multiplexes is being advertised, plus Disney is involved in the Channel 4 bid to get the second national digital multiplex, which will compete with that owned by GCap. Some say the station has never caught on because it is aimed at teenagers but the Disney brand is more associated with younger children, which means consumers are confused by the service. Having said all that, GCap have just announced a £120,000 sponsorship deal with Nickelodeon for the Capital Disney website, so perhaps rumours of the station's demise are exaggerated, or perhaps plans are afoot to take the station completely online, on the basis that, despite early thinking that young consumers were a real target for DAB digital radio, in fact the space to be in to reach that demographic is online.
Apr 18, 2007
•
1 min read
Rumours spread that GCap will axe Capital Disney
Rumours suggest GCap may pull out of kids digital station Capital Disney over poor profits, though it has just signed a Nickelodeon sponsorship deal.