Sky is now in about a third of all homes in the UK. The satellite broadcaster confirmed it has reached its 8 millionth subscriber on schedule yesterday, with BSkyB boss James Murdoch telling reporters:
"Exceeding our goals with 8 million customers and growing is a great way to end 2005. To be part of life in nearly one in three homes is a great honour for any company and we thank all of our customers new and old for choosing Sky". The next target for Sky is now 10 million subscribers by the end of the decade.