As part of their bid to win a new audience since dumping the Jazz FM name and music policy, Guardian owned London radio station Smooth FM has announced they have recruited LBC presenter David Prever to host their breakfast show. The new appointment is part of the media group's attempts to turn round the fortunes of the station, which continued to lose listeners in the last months of its existence as Jazz FM, with an ambition to take on the big three (Capital, Magic and Heart) in the battle for London's middle-of-the-road music radio audience. Prever, who used to present Heart 106.2's breakfast show years ago, told reporters: "There's clearly a battle at the top for breakfast audiences and Smooth FM is set to be a major player. This is an exciting time in the London market and I can't wait to get started".
Nov 14, 2005
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1 min read
Smooth FM recruit Prever for breakfast show
Guardian-owned London station Smooth FM has hired LBC presenter David Prever for its breakfast show as it tries to win audiences after dropping the Jazz FM name.