Snoop Dogg has launched a new breakfast cereal called Snoop Loopz, which promises to start your day off right by offering “more marshmallows” than other similar products.
The cereal was announced on Instagram by fellow rapper and business partner Master P yesterday, who promised that Snoop Loopz is the “best tasting cereal in the game” and “berry delicious fo shizzle”. It’s also gluten free.
It is a new addition to the breakfast range already offered by Snoop Dogg’s Broadus Foods company - of which Master P is CEO. Previously it has launched a ‘Mamma Snoop’ range of grits, porridge, pancake mix and maple syrup.
The company also supports various charities, including Door Of Hope, which offers support to families facing homelessness. So, you know, maybe think about that before mocking the rapper’s latest cash-in business venture.
Snoop Dogg, of course, has many business interests, and is no stranger to hawking food, having previously fronted adverts for the likes of Just Eat and Hot Pockets.
This story is discussed on this edition of our Setlist podcast.