Snoop Dogg is the latest musician to get into the dog apparel business - following in the footsteps of Dolly Parton and Korn’s Jonathan Davis. The new Snoop Doggie Doggs brand is selling all sorts of goodies for dogs, including hoodies, gold chains and baseball caps featuring Snoop-style hair braids.
“If my dogs ain’t fresh, I ain’t fresh”, says the rapper. “These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a top dog, ya dig?”
I think so, yes. The range has been created in partnership with Little Earth Productions, whose co-founder Brandegee says: “Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space”
“Snoop’s personality and authenticity are undeniably evident in our creative pet product offerings, and we couldn’t be more THRILLED to share the new Snoop Doggie Doggs brand with you ahead of the holidays”, he says. “It’s the perfect holiday gift for pet owners this season. Talk about a holiday treat”.
Dolly Parton launched her range of dog clothing earlier this year - including a blonde wig, so to make your pet look as much like her as possible. Jonathan Davis then launched his Freak On A Leash brand last month, for anyone who’s concerned that their pooch doesn’t look metal enough.
The Snoop Doggie Doggs range of accessories is available in the US now. Check it all out here.