London base record label Something In Construction has announced two new appointments while proclaiming "we are going to start doing things differently".
The new appointments are Amanda Freeman and David Bascombe. The former recently set up Freeman PR after working for Sainted, and will work via her new company in one of those strategic partnerships with SIC as a Director Of Press. The latter will be bringing his mixing skills, that have appeared on music from the likes of Snow Patrol, The Verve, Depeche Mode, Funeral For A Friend, Placebo and Royksopp, to the mix, as it were.
The "doing things differently" will see the company concentrate exclusively on digital releases from this point onwards, and mainly digital single releases which will be occasionally brought together into digital label compilations available via iTunes for just £2.99.
Here's what the label's formal announcement on it all says: "We are no longer making physical singles. Phew, what a saving, you're probably thinking. And you would be right. CD and 7" singles are just not economical for a label of our size. Download singles only from now on. Embracing the digital single wholeheartedly means we can quickly release more acts and more tracks that excite us. Disposable pop music? Sure, sometimes; and why not? However there are always songs that we love and think are worthy of exposure. This way we can provide a platform for a lot more new talent form the UK and around the world".