Publishing majors Sony/ATV have created a new worldwide marketing division which will look to expand the use of songs in their catalogue in the advertising industry, as well as developing new merchandising relationships and strategic alliances with corporate partners, whatever that means. The new division will be overseen by Rob Kaplan, who will be known as the Senior VP Global Marketing. Sony/ATV boss bloke Marty Banider says this: "Music is an essential ingredient in almost all aspects of life today, more so than we've ever witnessed before. For a music publisher, partnering with users to license our songs legally is a necessity. Rob is the right man to take us into licensing the next wave of music listening experiences and his admiration and respect of the songwriter's craft gives me confidence that I can entrust our songs to him".
Apr 2, 2008
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1 min read
Sony/ATV set up global marketing division
Sony/ATV has created a global marketing division to expand advertising and merchandising licensing of its songs, led by Rob Kaplan.