Sony Ericsson and The Carphone Warehouse have teamed up with Universal's Def Jam Records to offer a special 'hip hop' walkman phone which will be white and gold, come with black and gold speakers, and will be pre-loaded with all kinds of Def Jam content. Plus, of course, users can them fill their phone with hip hop content from other labels by getting themselves an internet connection via Carphone Warehouse's Talk Talk and using it to download hip hop MP3s from P2P file sharing networks, because Talk Talk are big fans of all that.
Announcing the phone, Sony Ericsson's Head Of Marketing Dave Hilton told reporters: "As a powerful portable music device the W910i is the perfect suitor for a Def Jam makeover. The content Def Jam has supplied looks and sounds fantastic and somehow just fits perfectly with the white and gold exterior - we're hoping it will help make the W910i a Carphone Warehouse chart-topper".
Carphone Warehouse's George Dymond tore himself away from downloading the whole of Eminem's back catalogue off Limewire to add: "Our customers regularly tell us just how much they love music. Mobile Life* research reveals that nearly 40% of people download and listen to music on their mobiles rising to well over half of young people. We are excited to bring them such a great range of Def Jam content on the W910i".