May 11, 2006 • 1 min read

SonyBMG Euro appointments

SonyBMG has appointed Guy Goedgezelschap as VP for Belgium and the Netherlands, and Ulrich Jaerkel as Senior VP Strategic Marketing and Business Development for Continental Europe.

From cheap gossip about SonyBMG, to official statements from them. The major record company yesterday announced that Guy Goedgezelschap has been appointed VP of the group's operations in the Benelux countries, reporting to Sony BMG's Continental Europe President Maarten Steinkamp. In the new role, Goedgezelschap will coordinate the group's operations in both Belgium and the Netherlands (and, surely, the rock 'n' roll mecca that is Luxembourg).

Confirming the appointment, Steinkamp told CMU: "Guy is, without doubt, the best person to lead our two companies in these countries with their challenging and rapidly changing markets. He proved his ability to take on this job when he headed all integration projects in relation to the merger last year and then played a major role in forming our new integrated company. He is a very talented executive with great management skills and a strong, intuitive command of business and operational issues."

Elsewhere in the SonyBMG Continental Europe appointments news, Ulrich Jaerkel has been appointed to the brand new role of Senior VP Strategic Marketing & Business Development, Continental Europe in which he will, erm, lead strategic marketing and business development in Continental Europe, I guess.

On this appointment, busy Steinkamp told us: "In order for SonyBMG to become a total music entertainment company which diversifies across its product range and delivery platforms, it is critical that we create such a new unit to drive and respond to the demands of today's market. We owe it to our artists to bring their music and creativity to as many consumers and in as many ways as we can. With his diverse background and recent experience in the digital world, I know that Ulrich is the right person to deliver a wide range of existing ideas and concepts we already have and bring them to commercial fruition."

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