SonyBMG in the US are launching a new record label which will set out to "to rebrand music icons", which basically means they'll be working with established artists of yesteryear and getting them more exposure. First signings to the label that will be known as Burgundy Records are Chaka Khan and Aaron Neville, the latter of which will be getting quite a bit of exposure when he sings the national anthem at the Super Bowl on 5 Feb.
Commenting on the new venture, SonyBMG exec Joe DiMuro, who will oversee Burgundy, told reporters: "Just because a legendary artist is not currently heard on the radio does not mean that their new music is no longer relevant. Artists such as Neville and Chaka Khan are viable and relevant musical legends, and Burgundy Records is committed to promoting and celebrating the breadth and depth of music that these artists create".