SonyBMG have confirmed they will work with sister company Sony Computer Entertainment Europe to release a special version of the PlayStation Portable console dedicated to pop star Pink.
Due to go on sale in Europe, South Africa, Australia and the Middle East in late October, the special Pink PSP will be pink, of course, and will come with a special Universal Media Disc featuring audio and video from the singer, plus footage from a UK showcase performance, an interview with the singer, and a copy of the track 'Crash And Burn', previously unreleased in Europe.
The new device, the launch of which will coincide with Pink's European tour, is the result of work by SonyBMG's new London based 'brand partnerships' department. The record company's VP Brand Partnerships, Marcel Engh, told Billboard: "We're looking for new revenue with brands that target the same audience as we do. The deal with Sony Computer is the perfect merger of two brands to create a fully integrated product and entertainment campaign."