In these strange times, unexpected things just keep on happening. So it probably shouldn't surprise you to learn that SoundCloud has signed itself up for an account on another streaming platform.
It is, at least, a video streaming platform - Twitch - where it plans to host live programmes featuring music industry advice, live performances from emerging artists, and reviews of the latest audio finds back on SoundCloud.
Amazon-owned Twitch is, of course, best known as a platform for gamers to livestream on, but over time has become a platform used for the livestreaming of music, comedy and more - all the more so since the COVID-19 shutdown began.
Shows on SoundCloud's channel include Cloud Bar on Thursdays, which will delve into issues affecting musicians; Fresh Pressed on Mondays, which tells the stories behind the tracks on the SoundCloud playlist of the same name; and Fast Track, in which a producer will be given 60 minutes to create a new track, with the finished recording then made available as a free download on SoundCloud afterwards.
Find out more at twitch.tv/soundcloud