The Spanish government formally launched its first national anti-piracy campaign yesterday. Spanish officials announced its intention to take on content piracy back in April after the International Federation Of The Phonographic Industry said the country was one of the ten worst countries in the world for CD piracy, adding that the prevalent sale of pirated CDs had led to 30% decline in the country's music industry since 2000.
The media campaign launched yesterday is the public facing part of an integrated anti-piracy plan involving eleven ministries, the police force and local and regional government. The ad campaign is based around the motto of "defend your culture from piracy", and includes a million euros worth of TV, cinema, radio, internet, print and subway advertising.
Launching the campaign, Carmen Calvo of the Spanish culture ministry told reporters: "For those of us who are not believers, culture is the only divine thing we humans have. And I want it to be the Spanish people who in the end say no to piracy".