Student union screen network SUBtv has announced it is launching a new website - that aims to discover and champion new music.
The company has acquired student based social networking site Univillage, which has always provided the facility for labels and artists to promote themselves to students through special band pages. That facility will be incorporated into a new SUBtv website which will also allow students to vote on their favourite bands. The most popular bands will be invited to record a session that will be broadcast via the SUBtv network of screens in students' unions all over the UK. Showcased bands might also be invited to play on tours promoted by students' union entertainments network uLive.
Confirming the new acquisition and online venture, SUBtv CEO Peter Miles told CMU: "The youth audience are avid music consumers, whether that be in a social or live environment, on their ipod or mobile and especially online. Our new website empowers students by giving them the ability to back bands they want to see on tour and on the screens".
Univillage co-founder Henry Yates, who will become Commercial Director of SUBtv as part of the acquisition, added: "There is an excellent fit between SUBtv and Univillage. We have been working together for 6 months and the acquisition marks the fulfilment of our partnership".