Feb 7, 2006 • 1 min read

Super Furry Animals express no regrets over Coke decision

Super Furry Animals say they have no regrets about turning down a £1 million Coca Cola advert deal, after reports of alleged killings and intimidation in Colombia, which Coca Cola denies.

Super Furry Animals have revealed that they refused a £1million advertising deal with Coca Cola last year - and that they have absolutely no regrets about that decision, especially in the light of a meeting that the band had with Columbia's food and drink trade union during a recent South American visit.

The band declined to let the soft drinks giant use their song 'Hello Sunshine', and now that they've heard all about those widely reported killings and intimidation campaigns alleged to have been carried out by Coca Cola in Columbia, the band are relieved that they decided against taking the money (unlike fellow musician Jack White, of course). Needless to say, Coca Cola deny the accusations.

Front man Gruff Rhys said: "When you're offered money like that, you have to think hard about it. There's five of us in the band. There's kids to feed. Imagine if we'd taken that money. I'd have spent it by now, too. I don't really like the taste anyway."

Bass player Guto Pryce added: "I frickin' love it, but I'll never buy another fucking can in my life."

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