Christmas is coming and everyone is squabbling. First up, Chris Tarrant has hit back at Radio 5 DJ Caroline Feraday who accused the Capital breakfast host as being too old and unable to relate with younger listeners. "There will always be a difficulty when a 55-year-old man is talking about Ja Rule," she said.
Talking to the Evening Standard Tarrant hit back saying: "It's the obligatory criticism - 'he's too old to rock and roll'. First, it's my job to keep up with things. Second, my house is just full of music - Eminem, Linkin Park, the new Darius."
Feraday was favourite to co-host the new look Capital breakfast show when it launches in January. She claims she turned down a £500,000 contract, Tarrant claims they interviewed the BBC presenter and decided she was unsuitable.
Squabbles aside, Capital is getting ready to launch its new look breakfast programme – which it hopes to make less dependent on any one presenter so that when Tarrant finally retires the show can continue unaffected. The station is being candid about the new look show not wanting to give competitors, especially Heart 106.2, too much advance warning. However we do know that the show will run from 5am to 10am, that Tarrant will only host the second half of the show (from 7.30am) and that his co-presenter will be Newsround presenter Becky Jago.
We also know Kellogg’s Corn Flakes will sponsor it. They confirmed a £6 million sponsorship package with the Capital group yesterday which will include headline sponsorship of the main London breakfast show, and on breakfast shows at Capital’s Century FM stations, plus promotions across the network. "The sponsorship offers us a great opportunity to reach Kellogg's Corn Flakes consumers during breakfast and continue to be a part of people's morning routine," Kelloggs Marketing Director Michael E Allen told Media Guardian.