If there's one tour where Ticketmaster was presumably hoping that there would be no technical glitches as tickets went on sale, it was surely the European leg of Taylor Swift's ongoing The Eras Tour. Given that all the issues that occurred last year around ticket sales for the US dates put the spotlight very much back on the ticketing business in American political circles.
And yet, there were issues yesterday as tickets went on sale for Swift's dates in France next summer. Fifteen minutes in, Ticketmaster France tweeted that “some of you may be having issues with the site this morning - we are working on it and will let you know". Sales were then subsequently put on hold entirely as problems continued.
Ticketmaster subsequently stated that: “This morning’s sale was disrupted by an issue with a third-party vendor who is working to resolve the issue as soon as possible. As soon as we saw fans having problems, the queues were put on hold".
Fans had to sign up in advance to buy tickets, with codes then being distributed by ballot to allow actual purchases. Ticketmaster added that any codes not used yesterday will remain valid when sales resume.