If The Game stopped having feuds with other rappers, would he cease to exist? Now he's got his sights on Jay-Z, even though Jay-Z isn't having it. Still, there's nothing like using a more famous person's new album release to get yourself in the press, is there. Look, it's working.
The problem started when Jay-Z reportedly said something derogatory about The Game on his new album, 'The Blueprint 3'. Despite the fact that Jay subsequently played down the lyrical slight, claiming it wasn't actually a reference to the other rapper at all, and that there was no need to get into a silly argument over it, The Game still branded his new nemesis an "old ass nigga" and got audiences on his European tour to chant "Fuck Jay-Z".
Bearing in mind that that Jay-Z has specifically said that he doesn't want a war, here's what The Game had to say when he spoke to MTV this week: "What better way to talk about somebody than to not talk about 'em? Why you gotta say you're not talking about 'em? If you're not talking about them, then you just don't talk about 'em. He's slick, man. You gotta watch that cat, man. I'm probably the only rapper in this world besides Nas that's really not scared to go at this dude's neck. He knows if he goes to war with me, then it's going to be never-ending, man".