The media mogul chart is in

The Media Guardian has released its Top 100 media movers and shakers chart for 2002. Apparently based on ‘cultural influence, economic clout and political power’ the advertising slump means non-commercial figures like the BBC’s Greg Dyke and even Tony Blair appear in the Top 5. But Murdoch remains at number one, mainly because the Sky supreme faired well in the recent Communications Bill and presumably because he will have something of a hold over the government while a referendum on the Euro looms (both the Sun and Times are likely to take the anti stand). Media Guardian’s Dan Milmo explains: “Economic clout was the biggest factor for the 2002 list, with the panel agreeing unanimously that an advertising downturn had given the government and the BBC a very strong position in the media landscape. Greg Dyke, the director general of the BBC, just failed to unseat Rupert Murdoch from the top spot. But the decision was swung in the newspaper tycoon's favour thanks to his influence over a Labour administration facing some difficult decisions on media ownership laws over the next year.” Carlton’s Michael Green and Gerry Murphy and Granada’s Charles Allan all appear in the Top 20, though presumably they didn’t score any points for their involvement in the ITV Digital affair. That said, the disastrous digital TV service did get one of its personnel into the Top 100 – Monkey appears at the last position in the chart. Meanwhile Pop Idol supremo Simon Fuller – who has added to his pop successes with a leading TV production company – comes in at number 54. Perhaps the Spice Girls were a bit quick to kiss him good bye five years ago after all.