The Orchard, the independent online digital distribution people, have just licensed their millionth track - Barenaked Ladies' song 'Sound Of Your Voice'. Commenting on that landmark, The Orchard CEO Greg Scholl told CMU last night: "Reaching this benchmark is the epitome of the 'long tail' phenomenon, that is, leveraging the largest catalogue of music in the world across a global distribution network through creative and targeted sales and marketing approaches. Our relationship with Barenaked Ladies and their management company, Nettwerk Music Group, also illustrates another important aspect of The Orchard's business: we provide focused attention and top-quality marketing and distribution services to all our labels, servicing both up-and-coming indie bands and multi-platinum sellers. Our scale and the diversity of our offering, and the size and strength of our marketing and product management teams, set us apart."
Jul 26, 2006
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1 min read
The Orchard licenses its millionth track
Digital distributor The Orchard has licensed its millionth track, Barenaked Ladies' 'Sound Of Your Voice', with CEO Greg Scholl calling it a milestone for its long tail strategy.