Those wacky kids - the "networked generation", as no one is calling them - are rejecting traditional media like TV, radio and newspapers and opting, instead, for internet based media. These shock revelations come from a new report from media regulator OfCom. The average 16-24 year old spends nearly three hours a week on the net apparently, and over 70% have used some kind of social networking site like MySpace. Half of that demographic own a games console and/or MP3 player. When they do watch TV, they frequently opt for digital channels over the terrestrial five.
Launching the new report, called 'Stating The Bleedin Obvious', a spokesman for OfCom told reporters: "The speed at which consumption habits for this age group is changing is faster than other groups. They are leaving the traditional media and moving towards new media. This generation has grown up with new technologies - and it is this generation for whom the uptake is instinctive."