Ticket AG, the Liechtenstein-based SaaS ticketing platform, today announces a major milestone in its development: the launch of its new Backstage organiser platform, a full company rebranding under the Ticket AG name, and its expansion into Austria with a new location in Vienna.
The rebrand marks the next phase in the company’s growth, unifying its product ecosystem, market presence and communication under a single, clearly defined brand. The new Ticket AG brand identity, including website, social channels and LinkedIn presence, will officially launch on 20 March 2026.
At the core of today’s announcement is the launch of Backstage, a newly developed organiser interface that separates professional event management from the consumer-facing ticket shop.
Designed to simplify workflows and increase efficiency, Backstage introduces a more intuitive, structured and transparent way to manage events across their entire lifecycle.
Key features include:
- A dedicated organiser environment, fully separated from the consumer interface
- A central dashboard with cross-event overview
- A structured event dashboard covering sales, marketing and audience targeting
- Integrated scanner access and permissions for admission teams
- A real-time status system showing whether events are in draft, on sale or live
- Significantly improved navigation and UX, with clearer grouping of functions
- Availability in light and dark mode
A unified brand for the next growth phase
With the transition to Ticket AG as the central brand, the company aligns all its products, services and communications under one identity.
The rebranding is accompanied by the launch of a new website, social media channels and LinkedIn presence, reflecting the company’s ambition to become one of Europe’s most relevant ticketing technology providers for the live entertainment sector.
Expansion into Austria
Alongside the product and brand launch, Ticket AG is also expanding geographically, opening its first location in Vienna.
Following a successful go-live in 2024 and strong growth in Germany, the move brings the company closer to Austria’s club and festival ecosystem, enabling more direct collaboration with local promoters and organisers.
Built for promoters – not against them
Ticket AG was founded with the ambition to create a ticketing platform that aligns with the interests of organisers.
Its core offering includes:
- Daily payouts from the first ticket sold
- AI-powered marketing tools for automated Meta campaigns
- A fully white-label ticket shop
- Dedicated personal support
The company focuses specifically on clubs, promoters and festival organisers, delivering solutions tailored to the realities of live events as explained by its co-founder:
“With Ticket AG, we’re making a clear statement about where we stand as a company. The rebrand, the launch of Backstage and our move into Austria are all part of a bigger shift: putting control back into the hands of promoters. Ticketing has been too rigid and opaque for too long – we’re building a system that is faster, fairer and fully aligned with the people who actually create the events".
Patrick Müller, Co-Founder of Ticket AG
About Ticket AG
Ticket AG is a technology-driven ticketing platform headquartered in Vaduz, Liechtenstein. Founded in 2023, the company offers an all-in-one SaaS solution covering ticket sales, event management and marketing.
Its modular system – including Backstage, Consumer, Admission and Booking Office – is designed to provide organisers with greater control, transparency and efficiency across the entire ticketing process.