Live Nation’s ticketing company Ticketmaster has opened a new office in Cape Town, beginning operations in South Africa for the first time.
“As a popular stop for the world’s biggest artists and major international sporting events, South Africa is a natural choice for us”, says Mark Yovich, President of Ticketmaster. “Our unparalleled technology and continued investment in innovation will enable our South African team to provide the best ticketing experience to event organisers, venues and fans across the country”.
Managing Director of Ticketmaster South Africa, Justin Van Wyk, adds: “Our local team of experts have been living and breathing live events for 20+ years and are ready to bring their industry-wide knowledge coupled with the world’s largest ticket marketplace to clients and fans here. As a country rapidly adopting digital technology, South African fans are sure to embrace Ticketmaster’s industry-leading digital ticketing innovations”.
The first events to sell tickets through the new Ticketmaster South Africa are Justin Bieber’s Justice Tour and the Rugby World Cup Sevens 2022.