TikTok is expanding its partnership with Live Nation's Ticketmaster in 20 more markets following a pilot in the US that launched last year. Any certified artist on TikTok can now use a Ticketmaster tool to promote their live shows on the social media platform in those countries.
"This is an exciting moment for the millions of passionate music fans in the TikTok community", reckons Michael Kümmerle, Global Music Partnership Development Lead at TikTok. "By enabling fans to buy tickets directly through TikTok, we're giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world".
"As we bring fans closer to the artists and events they love", he goes on, "we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase. We are very excited to see how our partnership with Ticketmaster will develop over time".
Ticketmaster's VP Global Business Development & Strategic Partnerships, Michael Chua, adds: “Today’s music lives on a global stage and the demand for ‘live’ has never been greater. Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favourite artists live".
The countries where the TikTok/Ticketmaster tie-up is now live, other than the US, are: Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Mexico, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain, Sweden and the UK.