Live industry monitoring firm Tixdaq have confirmed the appointment of Steve Machin, formerly of Live Nation's Ultra-Star Entertainment and prior to that Ticketmaster, to the job of Exec VP Commercial Strategy, and he spoke in that capacity on a panel on the festivals industry at In The City yesterday.
Confirming the appointment, Tixdaq founder Will Muirhead told CMU: "Steve's appointment is a significant development in Tixdaq's mission to become a trusted supplier of information to the business and consumer markets. Steve has an unrivalled network of relationships and understanding of the ticketing industry".
Steve himself added: "Tixdaq's business intelligence has the potential to transform the live industry in the same way that the advent of the Official Charts transformed the recorded music business. By continuing our dialogue with event stakeholders we are developing a robust market view across the music, sport and theatre categories that combined with sector specific insight will benefit everyone involved in the live space. I believe that Tixdaq intelligence will help to shape the future of live entertainment - arguably one of the most dynamic sectors in the entertainment business".