Toronto's post-SARS benefit gig - aka SARS-stock - looks like it will make a loss. Excess costs will be absorbed by the promoters Molson Sports and Entertainment.
The company's David Jones told reporters yesterday: "It's not going to be the end of the world. We'll absorb the loss. There was the expectation going in that there would be risk ... It was a great show and accomplished what it was supposed to."
That's a line being taken by everyone involved in the event. The loss won't affect the $1 per ticket donation to local health worker charities - and organisers stress how good the event was in terms of promoting the city to a global audience.