The two guys who founded music TV production company Tough Cookie, who particularly specialised in creating branded music programming for both TV and the web, such as Tiscali's series of artist sessions, have set up a new company.
Tough Cookie was bought by Malcolm Gerrie's Whizz Kid Entertainment firm in 2007, and since then the company's founders, Andy Wood and Neil Sullivan had continued working for the parent company. But last week they announced they were going it alone again.
Insisting the departure from Whizz Kid was "completely amicable", Sullivan told CMU: "We're still as hungry to produce content as we were when we first started Tough Cookie from our homes, but in this economic environment, we wanted to become more agile".
The new company will be called Silver Bullet Entertainment and will be, we're told: "a multi-platform production company creating and producing ground-breaking digital content".