Blink 182 drummer Travis Barker has teamed up with US canned water company Liquid Death to launch his own enema kit. Simultaneously one of the most and least surprising celebrity brand partnerships in recent memory.
The connection, of course, is that in 1999 Blink 182 released an album called ‘Enema Of The State’ - their first to feature Barker on drums. So it makes total sense - TOTAL SENSE - that he would now be promoting a company selling mineral water via an enema kit.
“What’s my secret?" says a nude, reclining Barker in an advert for the, er, device. "How did I marry the woman of my dreams? How have I had such a successful career in music? I use Liquid Death mountain water. In my asshole”.
Each $182 kit comes with a branded enema bulb and a can of Liquid Death water signed by Barker. The website is also at pains to point out that it is in no way intended for actual use.
One disclaimer explains: “ is a limited edition collectible adult art piece and not intended for use as a real medical device. should never be placed in or near your butthole without consulting a doctor first. Also, you should not place it in or near your friend’s butthole without consulting them or their doctor first either”.
The kits are now all sold out, but you can sign up to be notified if any become available again. Meanwhile, watch the advert for the enema kit here: