Proving that they're always one step ahead of the game, Trivium have hit upon the idea of sharing music over the internet and via CD-Rs. I can't see it catching on, to be honest.
The band's bassist Paolo Gregoletto started the idea via his Twitter feed, telling fans: "Make a mix of the 10 best Trivium songs, burn as many as you want and give them out to people that don't know us - anyone".
Frontman Matt Heafy then added: "Everyone! Killer idea... let's recreate the tape trade virally and all that shit. perfect 10 tracks pass it to people. Maybe work and school friends first, then maybe locally? I think this could spread the gospel better. So with that idea, put it on your Twitters, your MySpaces, Facebooks, message boards, everything. Spread the word to spread the Triv... write on each CD-R to copy, rip, burn, repeat. Pay it forward. Encourage that shit. I think it could be amazing".
Trivium aren't the only rockers pioneering new approaches to the business of music. Former Guns N Roses bassist Duff McKagan has blogged about this brand new and never before thought of idea: that if more people hear your music, more people might buy merchandise and come to live shows. Why has no one thought of this before?! Here's what the musical philosopher had to say: "Bands can get more exposure from MySpace, YouTube, and other Internet means of social networking. More visibility in the ether can mean more people at your show buying your T-shirts and maybe even your CD".