Jan 20, 2006 • 1 min read

Trouble moving out of kids TV slot

Youth channel Trouble is moving its slot on Sky's programme guide, fearing it is losing its teenage audience by sitting among kids channels, says programme director Jonathan Webb.

Not really music news, but fans of youth TV channel Trouble should be wary that the station will be moving its slot on Sky's electronic programme guide because it fears it is losing some of its target teenage audience by being placed with the other kids channels.

Trouble programme director Jonathan Webb told the Media Guardian: "It's always been a difficult thing for Trouble, because we target 10 to 20 year olds. But show me a 14 year old who actually watches anything on the kids EPG. The kids EPG is a ghetto, which is incredibly good for channels such as Nickelodeon and Disney, who are targeting four- to 12-year-olds. But 70% of that audience bugger off after 7pm. We're positioning ourselves somewhere between MTV and E4. We're still targeting the same group of people, but in a much cleverer, more sassy way."

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