Dec 5, 2007 • 1 min read

UBC launch radio download service

UBC Media has launched Cliq, a download service linked to 21 radio stations, letting listeners buy songs they hear at £1.25 each, with a UBC loss reported for six months to September.

Media firm UBC Media have launched their previously reported download service which is linked to radio stations. Now called Cliq, the new download service will be available via 21 radio stations, including Heart, Galaxy, Magic and Smooth. Listeners to those stations will be able to download copies of the songs they hear on a station at the click of a button. The service will be available via participating station's online simulcast services, plus via mobile phones and as of next year via special digital radio sets being launched by Pure. To be honest I'm not entirely sure how it works, but I'm assuming Pure will send me a free set to play with so that I can tell you. That would be lovely. I do know tracks will sell for £1.25 each - the logic is that people will pay more than with iTunes because of the convenience factor. UBC have invested over a million into Cliq, and that investment took them into an overall loss in the six months up to the end of September. But the company is optimistic about the new service after a pilot with London's Heart 106.2.

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