The UK based Industry Trust For Intellectual Property Awareness, which represents the interests of various content owners including music and film companies, has launched a new website as part of its previously reported stepped up campaign that is attempting to stigmatise content piracy.
The new website, at http://www.copyrightaware.co.uk, aims to educate people about the impact of illegally downloading music and films, as well as providing what it hopes is "user-friendly" information on what copyright is and how it works. With the Industry Trust traditionally more proactive in the movie space, there is also some general interest film content, including details on upcoming releases and advice for budding film-makers, presumably in a bid to drive traffic to the service.
The website is part of the Trust's multi-million pound marketing campaign that hopes to combat content piracy, partly by portraying those who acquire content through illegal routes as being shady characters. As previously reported, the advertising part of the campaign featured a character called 'Knock-off Nigel', a deliberately unaspirational character who participates in content piracy.
Commenting on the Trust's ongoing campaign, the body's Director-General, Liz Bales, told reporters this week: "This element of the new campaign is designed to raise awareness of the role and value of copyright in protecting the creative industries and those who work in them. By demonstrating the positive role of copyright and its practical applications in protecting Intellectual Property, we hope that consumers will appreciate the negative impact of copyright theft, both on the industry and the wider UK economy".