UKTV appoint new creative head prior to relaunch

UKTV has appointed Matt Scarff, currently a creative chief at Red Bee Media (the privatized BBC Broadcast, who still create ad campaigns for BBC shows), as its Head Of Creative. The new appointment precedes plans to relaunch and rebrand the whole UKTV network in the Autumn, a move which follows the successful relaunch of what was UKTV Gold 2 into Dave earlier this year. The relaunch will see at least one of the UKTV channels carry more original content rather than primarily BBC repeats, including a rumoured new show from Richard and Judy. In his new job Scarff will head up the on and off-air marketing strategy for the new channels, working with his old colleagues at Red Bee who are also working on the relaunch.