The people behind UMYX, the technology which allows fans to remix tracks on CD singles they buy, are launching a new venture in association with Apple and EMI which will enable people to remix the pop promo video for Moby's track 'New York, New York'. Bedroom producers will be able to submit their own video via a special website, as well as remixing the track itself using the standard UMYX software.
Commenting on the venture, UMYX co-founder Olly Barnes told CMU: "This is a really well thought out and creative promotion which really gets Moby fans interacting with his music. U-MYX is all about letting fans get inside the music and this new site lets them to make their own U-MYX of the single and their own unique video. It's a brilliant way of encouraging fan loyalty and building a community."