Universal Music Japan has announced it will launch a new imprint label on 1 Jan. The new division, to be called Delicious Deli Records, will be internationally focused, and will look to find Japanese artists who are established abroad but who are yet to properly launch their careers at home, and domestic talent which they believe has the potential to do well elsewhere in the world.
The new division's MD, Kimitaka Kato, told Billboard: "We named the new label Delicious Deli Records because of a wish to deliver fresh and attractive music which is created in a cross-cultural atmosphere. Teaming up with artists who share the same vision as us, we would like to deliver good music that is loved by people across borders and generations".
Universal Music already have five domestic imprint labels in the Japanese market.