Roxio have announced San Francisco based advertising agency Venables, Bell & Partners wil be charged with the task of promoting the relaunched Napster service. As previously reported Roxio bought the rights to the Napster name and plan to re-launch it as a legit music download service later this year.
The ad agency will be responsible for developing and implementing the advertising and marketing campaigns for the Napster re-launch working with media planners Mediasmith.
Scott Steinberg, vice president of strategic marketing for Napster said: "Napster continues to command unparalleled brand recognition in the on-line music space, and we believe that Venables, Bell & Partners offers the kind of creativity, innovation and experience that will make them an invaluable partner as we bring an even better and richer Napster experience to music consumers".
Bob Molineaux, president of Venables, Bell & Partners said: "We're thrilled to be involved with the re-launch of one of the social icons of our generation. Napster is a powerful and electrifying brand, and we are very excited to put our creative forces behind it."