What would the FCC say? As the US media regulator throws a record fine at TV network CBS because it aired the MTV produced Janet Jackson Nipplegate performance that outraged, well, everyone surely, the UK branch of CBS/MTV sister station VH-1 are hoping to lure in viewers with "nine and a half nights of sex". The marketing line isn't to be taken literally, but does refer to a series of programmes concentrating on "taboo breaking" music videos from the '80s and '90s and documentaries about celebrities who bared all for Playboy, including Cindy Crawford and Latoya Jackson.
The season is advertised with a spoof apology in various newspapers in which the station "apologises in advance to viewers who may be offended by things like people 'doing it', nudey bits or lewd cavorting in leg warmers and other '80s paraphernalia". For those likely to be offended the network suggest they should "do something else, like knitting".
VH-1 will be hoping the new season will help it increase its audience share in the increasingly competitive UK music TV market - and are presumably glad the FCC's remit doesn't cross across the Atlantic.