US independent Victory Records has announced it is launching a touring division, which I guess will work a bit like the live music department UK based Beggars launched in its last rejig, working with its artists to boost touring opportunities. Confirming the new unit to his company, Victory boss Tony Brummel told Billboard: "We're going to book them from the bottom up. We'll take our small, developing acts that are too young to get an agent at a bigger agency, and get them on the road and in front of people. Our job is to be a provider, and by starting this new division of the company we're becoming a better provider in the services we can offer the artist. In a selfish way, that will hopefully separate us from other labels and what they can provide". The new department will be overseen by booking agent Josh Lavey, formerly of Lucky Booking and Face The Music.
Apr 3, 2007
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1 min read
Victory launch live department
US independent Victory Records is launching a touring division to book small developing acts, overseen by booking agent Josh Lavey.