Mean Fiddler founder Vince Power is returning to the UK live music industry with a new "back to basics" festival called A Day At The Hop Farm.
The festival will be Power's first project in the UK festival market since selling his stake in Mean Fiddler - part of that sale limited his activity in the UK market for a time. Based at the Hop Farm at the Kentish Oast Village in Paddock Wood, Tonbridge, the new festival is set to be headlined by Neil Young, and promises a totally un-corporate experience, with the press release boasting that "the event will be totally unbranded, free of registration and without any VIP areas - with the aim of being a festival for festival goers, returning live music to its roots, where you turn up with your ticket and enjoy the same experience as every other ticket holder!"
Commenting on it, Power told CMU: "This is my first festival in the UK in the last three years, and since then I have been enjoying great success with Benicassim in Spain. I am happy to be returning to create a new independent festival in a far more competitive marketplace, which counteracts the current brand saturated music scene - making the festival goers themselves the most important element of the event. My plan is to own and run more festivals across the UK and Europe in the future!"
The new festival takes place on 6 Jul, and tickets go on sale this morning. Press info from Zest PR.