The Virgin Group have confirmed they will launch their new digital download platform in the UK on 2 Sep, just days before high street rival HMV launch their new service. The new Virgin Digital platform will replace the existing smaller download services run via Virgin's ISP and the Virgin Megastore websites.
The new digital service, modeled on Virgin's US download platform, will be closely tied to the Megastore retail chain, with the high street shops set to be decked out with specific digital departments where existing customers will be able to buy MP3 player technology, and will be introduced to downloading in a familiar environment.
The online service itself will use a MusicNet back-end, offering customers either a pay-per-track service, or a subscription option. Full details of pricing and the content and functionality of the site are to be confirmed.
Confirming the launch date, Steven Kincaid, Marketing Director for Virgin Megastores UK, told reporters: "We are launching Virgin Digital as the demand for quality downloads intensifies. With a strong music heritage behind us and a high profile on the high street, we believe Virgin has the best platform to launch a digital service that will become the ultimate download destination".