Virgin Radio, soon to change its name following its acquisition by the Times Of India, has head hunted Bauer Radio's Chris Lawson to a new role where he will be responsible for developing Virgin Radio's brand and digital business. He will report to Clive Dickens of the Times Of India's existing UK radio firm Absolute, who, as previously reported, has already taken the COO job at Virgin.
Dickins said this: "This is a really exciting appointment for us and we are delighted to welcome Chris to the team. In building a global audio brand for the modern radio consumer, it is vital that we fully exploit the digital space. In Chris, we've found not only a highly experienced media marketeer but also someone who really understands the power and potential of new channels and the opportunities for our audience and our business partners".
Back at Bauer, they have appointed Adrian Serle, formerly MD for Kerrang! Radio, to the new post of Commercial Development Director.
Bauer Consumer Media CEO Paul Keenan says this: "Having a portfolio of powerful, multi-touchpoint, cross-media brands gives Bauer Consumer Media clear advantages over our pure magazine or radio competitors. I am delighted to announce that Adrian Serle has been appointed to the newly-created role of commercial development director. By simplifying our structure and bringing a marketing-led, collaborative and creative approach to how our teams deliver innovative brand-led commercial solutions, we can fully-exploit our market advantages: remaining close to our clients whilst putting our audiences at the heart of everything we do."
Adrian said: "Bauer Consumer Media has so many premier league brands which are underpinned by cross-platform audience insight unique to our markets. Being in a position to make a difference, and build on what we have is truly exciting".