Ah, do you remember the days when digital music was all about iCrunch, Peoplesound and Vitaminic? The indies were desperate to embrace every new opportunity the digital world offered, while the majors ran around panicking about digital rights management. God, how far we've come since then.
Anyway, Vitaminic, who, believe it or not, still exist, have announced that Luc Maas, the CEO of Tutch Mobile Media, a company they recently acquired, will take on the role of President of the group's Northern Europe operations. He will coordinate the growth and development of the company in all Northern European territories, including the UK, The Netherlands and, erm, Australia, New Zealand and South Africa.
Elsewhere in the Vitaminic empire (actually, it's called Buongiorno Vitaminic these days, and the company specialises more in mobile music than downloading), Luc Pagano will coordinate UK activities while Paul Brinkhof has been appointed MD for the Netherlands.
Confirming all these changes, over all Buongiorno Vitaminic chief Andrea Casalini told reporters: "The continuous strengthening of its management team is an essential part of Buongiorno's plan to consolidate its position as a global leader in the mobile VAS market. We are delighted to welcome Luc Maas to Buongiorno's top management. Luc brings to Buongiorno more than fifteen years of experience in the mobile content market, as well as in the telecommunications and consumer goods sectors. He has a great track record in building solid business and performing teams. I'm sure he will contribute significantly to our effort in taking Buongiorno to the next phase in its global growth".