Warner Music International has announced the appointment of one Piero Poli to the new role of Digital Marketing Director EMEA, with a key role in "enhancing WMI's digital marketing strategy" across the EMEA region, including developing b2b and direct to consumer viral type shenanigans and maximizing the exposure of Warner Music artists over those digital type channels.
Poli will report to VP Digital Business Eric Daugan, who said yesterday: "The creation of this position will bolster and broaden WMI's innovative digital marketing efforts, enabling greater synergy between on and off line marketing and driving new promotional and revenue generating activities. Above all, the strengthening of our digital marketing team will further enhance our ability to monetise our content across the myriad of ever-developing ways that people enjoy music. We are very pleased to welcome such a passionate, experience digital marketeer to WMI and Piero's creativity and commercial expertise will be invaluable in our ongoing transformation".