The "look at us, we're all digital and diversified" thing continues over at Warner Music US with the appointment of a VP Of Interactive Marketing and, crucially, its an appointment made based on webby rather than music credentials. Peter Scherr will move to the globally focused interactive marketing role from the job of Director Of Interactive Marketing over at American budget airline JetBlue. Confirming his new appointment, Scherr told reporters: "Warner Music Group maintains a collection of some of the most engaging and well-known websites in music and entertainment. I look forward to contributing to the next phase of the company's digital evolution".
May 10, 2007
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1 min read
Warner appoint new interactive marketing chief
Warner Music US has appointed Peter Scherr as VP of Interactive Marketing, moving from a director role at JetBlue, with a focus on digital.