Warner Music has signed a deal to distribute recordings managed by Punjabi music group Sky Digital India. The major's Indian division will provide distribution services within India itself, while its ADA label services business will represent Sky Digital's catalogue elsewhere in the world.
"The Punjabi music scene is absolutely exploding at the moment and Sky Digital's artists already have a huge fanbase in India", says Jay Mehta, Managing Director of Warner Music India. "We're in a great position to help connect them with even more music fans both here and around the world. This deal is a key milestone in the development of Warner Music's presence in India".
Gurkaran Dhaliwal, Managing Director of Sky Digital India, adds: "It is highly exhilarating for Sky Digital to be in partnership with Warner Music. We're excited about the possibilities for our entire region of North India to engage in the worldwide music industry. Through this deal with Warner Music, and the indomitable strength and scale that this region carries, we can expand together and achieve great success".
Sky Digital India aggregates the content of more than 40 record labels in India. Largely working with Punjabi music, it also represents a small number of labels that release music in Hindi, Haryanvi and Bhojpuri. The company also manages several Punjabi-focused YouTube channels.