Warner Records in the US has announced a partnership with Protect The Culture, a new label venture from Marc Byers. The former Motown Records General Manager also has a wider A&R consultancy role with the Warner label, focusing on the African music scene.
The first release via Protect The Culture is ‘No Dey Tire’, a new track from Ghana-born Massachusetts-based singer-songwriter Lord Afrixana.
“I’m excited to bring Protect The Culture to Warner Records”, says Byers. “I have a passion for this genre and feel it will be the pop music of the world. Lord Afrixana is our first artist on the label and he’s incredibly talented. PTC wants to introduce more than just sounds coming out of Africa because Afrobeats is universal and incredibly diverse”.
Warner Records President Of A&R Steven ‘Steve-O’ Carless and EVP/Head Of A&R Karen Kwak add in a joint statement: “Marc has already proven to be an invaluable A&R resource with the signings of breakout Nigerian artist Pheelz and afro-fusion rising star Lord Afrixana. We’re confident it’s just the beginning of what’s to come from Marc and Protect The Culture”.