Warner Music is selling James Blunt's new album, 'All The Lost Souls', via the singer's MySpace page, albeit to US customers only. It's a decision that places complete faith in the album's quality (or lack of, depending on your opinion) because fans will also be able to listen to the entire album via the MySpace before deciding to buy it. Let's hope it's up to scratch, for the sake of those poor little Warner Music shareholders - Blunt being one of the major's bankrollers.
The MySpace sell through is powered by Lala.com, that new and previously reported digital music venture that downloads music direct to the iPod, rather than via a PC, meaning that there is some DRM protection even though it's not an iTunes sale (iTunes being the only platform that can sell fully DRMed music that works on an iPod). So that users can listen to their music on their PC too, anyone buying the album via the MySpace thingimy will also receive a copy of the CD in the post.
Blunt's second album was released in the UK on Monday, and in the US yesterday. And, you'll note, there's been no Blunt bashing here all week, thank-you very much. That's so last year. Though perhaps its time to start the backlash to the backlash to the backlash.