Talking of tedium... no, sorry, talking of Warner, yeah, that's it, talking of Warner US, the major has also announced this week the creation of a new LA based TV production division that will exist to "develop and produce original programming for network, cable, DVD, broadband and mobile platforms". I lose track of which majors already have launched TV production divisions - I have it in my head that Warner UK already have one, but don't quote me on that - I do know for a fact none of the existing major label owned production divisions has a name as ridiculous as Den Of Thieves though. Heading up the Den will be music and TV industry veterans Jesse Ignjatovic and Evan Prager, with the top execs at Warner's US recorded music division - ie Lyor Cohen, Craig Kallman, Julie Greenwald and Tom Whalley - taking an 'overseeing' role in the new venture.
Announcing the launch of the new division, Cohen told reporters: "As we continue our evolution as a music-based content company, it is essential to bring in-house the expertise to create the highest quality music-based original programming. With Jesse and Evan, we've got some of the brightest talent in the business aggressively developing new creative content and creating new revenue streams that will greatly benefit our world-class roster of artists".
Ignjatovic added: "We [he and Prager, I assume] are thrilled to be working with such an incredibly forward-thinking company as WMG and its labels. Den Of Thieves will think outside of the box to create and develop unique opportunities that will expand the reach and creativity of WMG's recording artists". Which is great news for all us fans of thinking out of the box.